Uber Technologies is in advanced discussions to acquire German food-delivery operator Delivery Hero, according to a report by Bloomberg News citing people familiar with the matter.
The potential transaction would represent a significant consolidation in the global quick-commerce sector, merging Uber's dominant position in the United States with Delivery Hero's extensive network across Europe, Asia, and Latin America.
This development follows reports that Uber had previously suspended the majority of its planned expansion for food delivery services across Europe, a strategic pause that coincided with early discussions regarding a potential acquisition.
The shift from organic expansion to inorganic growth via acquisition signals a change in Uber's strategy for international market penetration.
Both companies have faced increasing pressure to demonstrate profitability and scale in a competitive market.
A merger could provide synergies in technology, logistics, and marketing, while also reducing competitive friction in overlapping markets.