Sky and ITV are accelerating efforts to consolidate their media operations as pressure from global streaming platforms intensifies.
The proposed £1.6 billion merger, which would see Sky acquire ITV’s media and entertainment division, is being framed by executives as a necessary step to achieve the scale required to compete with tech-backed rivals.
The transaction faces heightened regulatory scrutiny, with UK authorities deepening their probe into the deal.
Sky and ITV have mounted a coordinated defense, arguing that the combined entity will be better positioned to invest in content and technology.
However, the path to approval remains uncertain as regulators weigh competition concerns against the strategic rationale for consolidation.
Internal challenges are also mounting.