Shares in Watches of Switzerland climbed as much as 8% to 778.5p, reaching a three-year high, after reports surfaced that the company’s board has been in discussions with potential acquirers over recent months.
The sharp repricing reflects growing investor appetite for UK-based assets amid a broader trend of foreign predators targeting British companies.
The move underscores the premium markets are placing on the retailer’s brand portfolio and physical footprint, even as the broader economic backdrop remains complex.
This development adds to a series of high-profile M&A rumors involving UK retailers and luxury goods operators.
With Swiss equities having reached record book values in the first half of 2026, the cross-border interest in British assets highlights the continued attractiveness of the UK market to international capital seeking tangible value.
Investors will now look for official confirmation from the company regarding the status of these talks.