Wipro Consumer Care has agreed to acquire the Good Home and Eva brands from TTK Healthcare in a transaction valued at ₹256 crore ($30.6 million).
The acquisition, reported by Hindu Businessline, marks a strategic expansion for Wipro's fast-moving consumer goods (FMCG) division, adding two well-recognized personal-care brands to its existing portfolio.
The deal underscores the ongoing consolidation trend within India's consumer staples market, where larger players are increasingly acquiring niche or legacy brands to broaden their product offerings and market reach.
For Wipro, the move diversifies its presence beyond its core lighting and IT services businesses, reinforcing its commitment to the high-growth FMCG segment.
TTK Healthcare, the seller, is likely streamlining its portfolio to focus on its core pharmaceutical and healthcare operations.
The divestiture of non-core consumer brands allows TTK to reallocate resources toward its primary business lines, a common strategy among diversified conglomerates seeking operational focus.