Indian quick-commerce startup Zepto is targeting an initial public offering valuation of approximately $4.5 billion, a significant retreat from its previous peak of $7 billion.

The company is adjusting its expectations as investors grow increasingly wary of the high cash burn rates that characterize the fast-delivery sector.

The downward revision underscores a shifting sentiment in the venture capital and public markets regarding the unit economics of quick-commerce.

While the model has gained popularity for its convenience, questions about long-term profitability and sustainable growth have tempered optimism.

Zepto’s decision to price its IPO lower suggests a pragmatic approach to securing investor interest in a cautious environment.

This development aligns with a broader trend of recalibration in the tech and consumer sectors, where companies are prioritizing financial discipline over rapid expansion.