Indian quick-commerce platform Zepto has introduced a paid membership program, dubbed 'Club,' alongside a new premium grocery section called 'Select.' The launch of these initiatives comes as the company prepares for an initial public offering valued at approximately ₹7,000 crore ($850 million).
The Select tier will feature imported food items and gourmet products, marking a strategic shift toward higher-value consumer segments.
This development follows reports that Zepto is targeting an IPO valuation of around $4.
The move signals an effort to diversify revenue beyond standard delivery fees and improve unit economics ahead of the public market debut.
By introducing a subscription model, Zepto aims to increase customer retention and average order value, addressing longstanding profitability concerns in the quick-commerce sector.
The premium grocery offering targets affluent urban consumers, a demographic that has shown resilience in spending despite broader economic pressures.
This development follows reports that Zepto is targeting an IPO valuation of around $4.5 billion, a notable retreat from its previous peak valuation of $7 billion.