Average selling prices for conventional dynamic random-access memory (DRAM) and NAND flash memory reached monthly record highs in July, driven by sustained demand from the artificial intelligence sector.

The data, reported by Yonhap, confirms that the memory market has fully reversed the prolonged downturn that characterized the previous cycle.

This development aligns with earlier reports that Samsung Electronics is preparing to raise DRAM prices by approximately 20% in the third quarter.

The surge in pricing reflects tight supply conditions and robust order books from hyperscalers and server manufacturers.

While high-bandwidth memory (HBM) for AI accelerators has commanded premiums for months, the spillover effect is now lifting conventional memory segments, which had previously struggled with oversupply.

This development aligns with earlier reports that Samsung Electronics is preparing to raise DRAM prices by approximately 20% in the third quarter.

Such aggressive pricing moves by the industry leader signal confidence in demand durability and suggest that the memory supercycle is gaining momentum rather than peaking.