Eurobank has introduced a waiver of annual fees for the first year on its premium Gold Credit Visa and Platinum Credit Mastercard products.
The offer targets customers seeking enhanced security and flexibility for travel, positioning the bank to capture market share in the competitive premium card segment.
The move aligns with a broader trend among European lenders using promotional incentives to attract retail customers.
BNP Paribas recently launched a similar campaign in Poland, offering cash bonuses and fee waivers for travel cards, while the UK's Co-operative Bank introduced a £300 cash incentive for new current account switchers.
These initiatives reflect intensified competition for retail deposits and transaction volume as banks seek to offset margin pressures.
For Eurobank, the fee waiver serves as a customer acquisition tool, lowering the barrier to entry for high-value cardholders.