Rakhi Bazaar, a prominent online platform for Raksha Bandhan gifts, has released new insights into how Indian consumers are selecting presents for the 2026 festival season.
The company’s data indicates a notable shift in purchasing behavior, with buyers increasingly favoring personalized and experience-oriented gifts rather than traditional physical goods.
This trend aligns with broader structural changes in Indian consumption patterns.
Recent analysis suggests that household expenditure on experiences is projected to surpass spending on physical goods by 2030, driven by evolving consumer priorities and digital adoption.
The Rakhi Bazaar findings provide a real-time snapshot of this transition within the festive retail sector.
The shift has implications for retailers and brands targeting the Indian market.