US equity markets finished July on a positive note, with the S&P 500 gaining 0.7% to close the month.

The broad index rebounded after a period of heightened volatility, driven by a sharp divergence in investor sentiment toward major technology firms and renewed concerns over energy costs.

Conversely, Apple shares fell sharply, dropping 7% as investors digested its latest financial results.

Amazon shares surged following the company’s June-quarter earnings report, calming fears regarding the return on artificial intelligence infrastructure spending.

The e-commerce and cloud giant’s strong performance provided a counterweight to broader market jitters.

Conversely, Apple shares fell sharply, dropping 7% as investors digested its latest financial results.

The contrasting reactions to the two tech giants underscore a growing market selectivity, where capital is flowing toward companies demonstrating clear monetization paths for AI investments while penalizing those perceived as lagging.