Samsung Electronics is deploying interest-free EMIs and festive discounts in India to offset rising material costs, according to JB Park, the company's president and head of the mobile communications business.
The strategy aims to shield consumers from price hikes driven by a tightening supply of memory chips, which are becoming more expensive due to increased demand and production constraints.
The move comes as Samsung prepares to raise prices for dynamic random-access memory (DRAM) by approximately 20% in the third quarter, according to recent reports.
The move comes as Samsung prepares to raise prices for dynamic random-access memory (DRAM) by approximately 20% in the third quarter, according to recent reports.
The price increase marks a significant reversal for the memory market, which has been characterized by oversupply and falling prices in recent years.
The global pricing shift underscores the broader semiconductor cycle turning, with supply constraints beginning to bite.
By absorbing costs in India, Samsung is attempting to maintain market share in a highly competitive consumer electronics market.