Sleep Country Canada has completed its acquisition of Sleep Number, marking a significant expansion into the United States market.

The Toronto-based retailer, which operates the Dormez-vous brand in Canada, stated that the transaction establishes it as the second-largest mattress retailer in North America.

The deal finalizes a strategic pivot for Sleep Country, moving beyond its traditional Canadian stronghold to capture a larger share of the US bedding sector.

By integrating Sleep Number’s direct-to-consumer model and smart-mattress technology, Sleep Country aims to diversify its revenue streams and compete more effectively with larger US-based chains.

This move comes amid a broader wave of consolidation in the consumer retail sector.

Recent activity includes Origin Merchant Partners’ agreement to acquire Consensus Consumer, a Boston-based investment bank specializing in consumer-sector mergers and acquisitions.