India’s e-commerce sector recorded a 16% year-on-year increase in online orders during the January-May period, according to a report by The Hindu Businessline.
The data indicates that growth is being driven not only by a higher volume of transactions but also by increased spending per order, suggesting robust consumer confidence and wallet share in digital channels.
The dual expansion in order count and gross merchandise value (GMV) underscores the deepening penetration of online shopping across Indian demographics.
This momentum aligns with broader structural shifts in the country's consumption patterns, where digital platforms are increasingly capturing market share from traditional retail.
This development adds to a positive global retail narrative, coming as UK retail sales volumes also expanded sharply in May, driven by strong consumer footfall.
While the drivers differ—weather-induced footfall in the UK versus digital adoption in India—both markets reflect resilient end-consumer demand in the first half of 2026.