US private equity firm Franchise Equity Partners has acquired a 52.5% stake in BravoFit, the Australian operator of Planet Fitness, in a transaction that values the gym business at approximately $320 million.
The deal includes a $170 million investment from the US firm, providing fresh capital to accelerate the brand's expansion across Australia.
The $320 million valuation reflects strong growth metrics and the potential for further expansion in a market that has seen rising demand for affordable gym memberships.
The acquisition marks a significant shift in ownership for the fast-growing fitness operator, which has been scaling its presence in the Australian market.
Franchise Equity Partners, known for its focus on franchise-based businesses, will now hold a controlling interest in BravoFit, allowing for strategic alignment with its broader portfolio of franchise investments.
This move comes as private equity firms increasingly target the fitness and leisure sectors in Australia, recognizing the resilience of consumer spending on health and wellness.
The $320 million valuation reflects strong growth metrics and the potential for further expansion in a market that has seen rising demand for affordable gym memberships.