Domino's Pizza Group reported a 3.6% increase in half-year underlying core profit, driven by strong consumer demand during the soccer World Cup.

The UK-listed operator cited robust sales of fan-favorite pizzas as a key contributor to the top-line growth, demonstrating the brand's ability to capitalize on major sporting events to boost volume.

The results underscore the company's resilience in a challenging cost environment.

Recent trading activity has seen shares climb as franchise operators increased spending on ingredients, suggesting that higher input costs are being effectively managed through volume growth and operational efficiency.

The World Cup tailwind provided a timely counterbalance to broader macroeconomic headwinds affecting the quick-service restaurant sector.

This performance follows a quarter where revenue surpassed Wall Street expectations, aided by expansion in supply-chain operations that compensated for softer demand at individual restaurant locations.