London-based automotive specialist Overfinch has launched a one-off Range Rover collaboration with historic gunmaker Holland & Holland, priced at £1 million.
The vehicle features a bespoke interior and a specialized boot compartment designed to house a pair of custom shotguns, with the firearms accounting for nearly half of the total price tag.
This release underscores the depth of the ultra-luxury customization market, where provenance and craftsmanship command premiums far exceeding standard automotive valuations.
The project represents a convergence of two distinct heritage brands, leveraging Overfinch’s expertise in high-performance SUV modifications and Holland & Holland’s reputation for bespoke firearms.
While the standard Range Rover lineup starts at approximately £107,530, this limited edition targets a specific segment of collectors and high-net-worth individuals who value exclusivity and integrated lifestyle accessories.
The collaboration signals that the upper echelon of the automotive market is increasingly defined by cross-industry partnerships rather than pure mechanical performance.