Rappi has entered into a sponsorship agreement with Brazilian football club Fortaleza FC, marking a strategic expansion of the delivery platform's sports marketing efforts.
The partnership includes in-match promotions, an official merchandise store on Rappi Turbo, and exclusive experiences for fans and app users.
This move aligns with the company's broader strategy to deepen consumer engagement through high-visibility cultural events.
The deal follows Rappi's recent disclosure that its restaurant delivery volume surpassed 8 million orders during the World Cup tournament, underscoring the platform's ability to capitalize on major sporting events to drive transaction growth.
By partnering with a prominent club like Fortaleza, Rappi aims to replicate this success on a more sustained basis, converting fan loyalty into recurring app usage and order frequency.
For investors, the partnership signals Rappi's continued investment in customer acquisition and retention strategies beyond traditional digital advertising.